Business and Management Department coordinated a two day workshop on “Business and Management and Retailing” for students on May 8th – 9th, 2018.
The workshop was conducted by Mr. Alexander Simon, Sales Development Manager of Carrefour Hypermarket, who has over 10 years of experience in retail management. Ten students from Business and Management, Accounting and Banking and Finance Departments participated in the workshop.
Mr. Karwan Hushyar Sherwani, Head of Business and Management Department thanked Mr. Alexander for his valuable contribution and praised him for sharing his work experience with our students. Certificates of attendance were awarded to the participants, and the students were extremely pleased with the presentation, and stated the benefits of such events for both their academic life and future careers.
The content of the workshop included the following topics:
First Day:
– Introduction:
– The Retail structure strength & weakness
– My Role
– Understanding a Business model: Retail
– What is retail Business & management (keywords)?
– The link & different business model objective
Second Day:
– Building a feasible Strategy
– Price image : competition & promotion
– Advertising Tool
– Category roles
– Customer flow & Planogram
– Achieving saturation & stability: Sales Development
