Uma Shankar

Uma Shankar
Ph.D.

Uma Shankar

Business and management 

Position: Lecturer

BackgroundResearchPublicationsCourses
Education (PhD, MSc/MA, BSc/BA)
PH.D (BUSINESS AND MANAGEMENT)
Teaching philosophy

Developing the desire to explore newer dimensions is the core of my teaching philosophy believing it always gives one the opportunity to reach a new height. I always have the equal opportunity for the student to contribute in discussion and apply the hypothetical cases for discussion and like to share the practical experience of situation. I believe in learning teaching and keep myself engaged in academic research. I deeply follow and apply my own tested ideology “Learn continuously to contribute the best efforts for the organizational growth and work in a challenging environment that provides scope to enhance skills and knowledge”. My students get the self-motivation and take the initiative for administrative and social activities in the organization, it’s not the activity but a habit in practice. I take challenges and keep myself aligned with organizational objectives and reflect the same to students.

Previous positions
  1. 2012–2015: Full time research scholar for Ph.D. with SIKSHA ‘O’ ANUSANDHAN UNIVERSITY, Bhubaneswar, Odisha, INDIA.
  2. 2011–2012: Assistant Professor, Institute of Science and Management, Ranchi, India.
  3. 2010–2011: Regional Manager marketing, Ricetec Machinery Pvt. Ltd, Hyderabad, India.
  4. 2004–2010: Manager Marketing, Mata Shree Enterprises, India.
Research interests
  1. Marketing Management
  2. Marketing Research
  3. Agricultural Marketing
  4. Services Marketing
  5. B to B Marketing
  6. Entrepreneurship
  7. Principles of Management
  8. Financial Management and International Financial Management.
Supervision
  1. Master Student Research: 21
  2. Bachelor Student Research: 75
Journals
  • Journals
  1. Singh, U.S. & Azad, S. (2019). A Study on the Effect of Pricing Strategy on Customer Retention in Kurdistan. International Journal of Supply Chain Management, 8(1), 98-112.
  2. Singh, U.S. & Hamadamin, J.F. (2019). Analyzing the Main Marketing Strategies Leading to Customer Satisfaction. International Journal of Supply Chain Management, 8(1), 113-123.
  3. Singh, U.S. & Sahin, O. (2019). Assessing the Information System Efficiency of Academic Institution. Scholars Journal of Arts, Humanities and Social Sciences, 7(3), 240-250.
  4. Singh, U.S. & Sahin, O. (2019). Relationship Assessment of Colors and Product Selection. Scholars Journal of Arts, Humanities and Social Sciences, 6(3), 266-274.
  5. Sahin, O. & Singh, U.S. (2018). Measuring the Brand Image Association with Personal and Social Factors for Private Universities. Scholars Journal of Arts, Humanities and Social Sciences, 6(5), 1028-1040.
  6. Singh, U.S. (2018). A Conceptual Approach Correlating Behavioral Neuroscience with Vertically Coordinated Vegetable Supply Chain. Scholars Journal of Arts, Humanities and Social Sciences, 6(5), 1021-1027.
  7. Mohinta, S., Singh, U.S. & Mishra, U.S. (2017). Retail Store Brand Commitment Study of Big Bazaar or Pantaloons. International Journal of Supply Chain Management, 6(4), 139-145.
  8. Singh, U.S. & Sahin, O. (2017). Measuring the University Competence Comparatively For Nurturing Future Leaders. Scholars Journal of Economics, Business and Management, 4(6), 669-680.
  9. Sahin, O. & Singh, U.S. (2017). Leadership Practices Effect on University Brand Image: A Study on ISHIK University. Scholars Journal of Arts, Humanities and Social Sciences, 5(9C), 1284-1295.
  10. Singh, U.S. & Sahin, O. (2017 Measuring the Effectiveness of Sales Promotion Activities on Brand Loyalty: A Study on COCA COLA. International Journal of Social Sciences & Educational Studies, 3(3), 159-173.
  11. F., Singh, U. S., & Talaat, K. (2017). Measuring the Efficiency of Tourism Sector and the Effect of Tourism Enablers on Different Types of Tourism (Kurdistan). Turizam, 21(1), 1-18.
  12. Sahin, O. & Singh, U.S. (2017). A Literary Excavation of University Brand Image Past to Present. International Journal of Social Sciences and Educational Studies, 3(3), 174-187.
  13. Singh, U. S. (2017). Analyzing the Quality Management Process in Healthcare Sector, Scholars Journal of Engineering and Technology, 5(1), 27-33.
  14. Singh, U. S. (2017). A Relational Study on Export Market Orientation and Business Performance. Scholars Journal of Economics, Business and Management, 4(1), 47-61.
  15. Singh, U. S. (2017). A Relational Study on Export Market Orientation and Business Performance. Scholars Journal of Engineering and Technology, 5(1), 27-33.
  16. Singh, U. S. (2017). Volumes and Flows Issue with Vegetable Industry in India. Scholars Journal of Agriculture and Veterinary Sciences, 4(1), 24-31.
  17. Singh, U. S. (2017). Analyzing the Acceptability of Customer Relationship Management Practices by Society. Scholars Journal of Arts, Humanities and Social Sciences, 5(1), 58-64.
  18. Singh, U. S., & Kamaran, A. (2016). Academic Learning and Early Childhood Behavior. 7th International Visible Conference on Educational Studies & Applied Linguistics, 9–21. ISSN 978-0-9962570-4-6.
  19. Singh, U. S., & Mishra, U.S. (2015). Assessment of need for vertical coordination in supply chain of vegetable industry. International Food Research Journal, 22(4), 1417–1423.
  20. Singh, U.S. & Sahin, O. (2015). Value of CRM and Its Benefit to the Cellular Operators. International Management Research and Business Strategy, 14(3), 276-288.
  21. Singh, U.S. & Sahin, O. (2015). Modern Human Resource Practices and Industrial Relations. Journal of Resources Development and Management, 13, 106-119.
  22. Singh, U.S. (2015). Total Productive Maintenance A Tool for Efficient Production Management. International Journal of Management Research and Business Strategy, 4(3), 289-301.
  23. Singh, U.S. (2015). Marketing Agricultural Produces: A Literature Study of India. Journal of Marketing and Consumer Research, 16, 102-107.
  24. Singh, U.S. (2015). Importance of Job Satisfaction in Steel Plant. International Journal of Management Research and Business Strategy, 4(4), 130-145.
  25. Singh, U.S. & Sahin, O. (2015). Issues with the Success of Micro Finance. International Journal of Management Research and Business Strategy, 4(4), 146-157.
  26. Singh, U.S. & Bradosti, H. (2015). Agricultural Sector Financing and Challenges for Bankers. European Journal of Business and Management, 7(33), 1-7.
  27. Bradosti, H. & Singh, U.S. (2015). Predicting the Market Potential Using Time Series Analysis, International Journal of Social Sciences & Educational Studies,
  28. Sherwani, K., & Singh, U.S. (2015). Student perception on lecturer evaluation in higher education. International Journal of Social Sciences & Educational Studies,
  29. Singh, U.S., & Bradosti H. (2015). Acceptability of banking operations in iraqi kurdistan. Research Journal of Finance and Accounting, 6(9), 276-286.
  30. Bradosti H., & Singh, U.S. (2015). Public awareness of financial market in iraqi kurdistan. European Journal of Business and Management, 7(10), 300-308.
  31. Singh, U. S., & Mishra, U.S. (2014). Supply chain management through vertical coordination in vegetable industry. International Journal of Supply Chain Management, 3(3), 148–154.
  32. Singh, U. S., Mishra, U.S., & Mishra, B.B. (2014). Vertical coordination for optimization of the vegetable supply chain. International Food Research Journal, 21(3), 1387–1394.
  33. Singh, U. S., & Mishra, U.S. (2013). Vegetable supply chain: A conceptual study. Food Science and Quality Management, 15, 30–35.
  34. Surarchith, N.K. and Singh, U. S. (2013). A study on the service quality and its relation to CRM in telecom industry. Industrial Engineering Letters, 3(5), 50-58.
  35. Singh, U. S., & Padhi, S.K. (2013). Factors affecting purchase decision of carpenters for laminates. Asia Pacific Journal of Marketing & Management Review, 2(6), 59-68.
  36. Singh, U. S., & Yadav, A.K. (2013). Export potential for handloom and handicraft: a study on odisha. International Journal of Research in Computer Application & Management, 3(4), 141-145.
  37. Singh, U. S., & Pratap, B.R. (2013). Export potential of seafood from odisha. EXCEL International Journal of Multidisciplinary Management Studies, 3(4), 55-65.
  38. Singh, U. S. (2013). Sustainability of export: an empirical study on potential of seafood export from odisha. Journal of Management & Research, 3, 123-133.
  39. Pattnaik, S., Mishra, U.S., & Singh, U.S. (2012). Inbound logistics: A challenge for steel industry in odisha. The Research Network, 7(2), 33-42.
  40. Singh, U.S. (2011). An empirical study on entrepreneurial prospects in agriculture in bihar. Veloxian Learning & Consultancy, 96-97.
  41. Singh, U.S. (2011). Risk associated with financial derivatives market. Souvenir National Seminar on Financial Management: Challenges and Opportunities, 12.

 

  • Books
  1. Singh, U.S. (2013). Ready to cook vegetables- A business plan. Germany: Lambert Academic Publishing: ISBN: 978-3-659-43647-5.
  2. Singh, U.S. (2013). Risk Analysis and mitigation plan for steel tube manufacturing company. Germany: Lambert Academic Publishing: ISBN: 978-3-659-42875-3.
  3. Singh, U.S. (2016). Constraints with Agricultural Ventures in Being Enterprising. In Chowdhary, R. (Ed), Social Change Through QUALITY EDUCATION ENTREPRENEURSHIP and INNOVATIVE BUSINESS PRACTICES (pp.217-224). INDIA: Excel Books.
Proceedings
2018-2019

Fall Teaching

  1. BUS 221/G Marketing I
  2. BUS 221/H Marketing I
  3. BUS 327/H Production Management
  4. BUS 351/H International Marketing
  5. BUS 503/A: Advanced Marketing Management

Spring Teaching

  1. BUS 222/A Marketing II
  2. BUS 352/A Consumer Behaviour
  3. BUS 355/A Tourism Management
  4. BUS 408/A Total Quality Management (Tech Elec)

 

2017-2018

Fall Teaching

  1. BUS 221/A Marketing I
  2. BUS 221/C Marketing I
  3. BUS 351/A International Marketing
  4. BUS 352/C Consumer Behaviour
  5. BUS 356/A Service Management
  6. BUS 431/A Marketing Strategies

Spring Teaching

  1. BUS 131/A Behavioral Sciences
  2. BUS 222/C Marketing II
  3. BUS 352/A Consumer Behaviour
  4. BUS 408/A Total Quality Management (Tech Elec)
  5. BUS 503/A: Advanced Marketing Management

Summer School Teaching

  1. BUS 327/A Production Management
  2. BUS 351/A International Marketing
  3. BUS 408/A Total Quality Management (Tech Elec)
  4. BUS 431/A Marketing Strategies